Campaign imagery and short films for brands.
Made with AI. Directed like a real shoot.
Active Living
Sport, outdoor and wellness, with the product where it belongs: in the middle of real life.
Lifestyle campaigns · Product in context · Social content
Product in its worldThe bottle, the board, the shoe. A product should look lived with, not placed.
Fashion
Editorial stills and motion portraits that show how a garment really lives on a body.
Lookbooks · Campaign stills · Motion portraits
Made to moveFabric, skin and light. The way a garment falls, folds and catches the sun when nobody is posing.
Motion portraits
Automotive
Cars in the light they were designed for, from city streets at night to mountain roads at dusk.
Campaign stills · Short films · Launch visuals
Food
Food at its most dramatic: smoke, flame, steam and deep contrast.
Restaurant campaigns · Menus · Drinks & product motion
About
Light and detail decide everything.
I'm Igor Brajković, and StudioLab is my studio in Croatia. I make campaign images and short films for brands and agencies, in any category. What you see here is a selection, not a limit.
Everything here is made with AI, but each image is planned like a real shoot: a brief, a location, a time of day, a lens. I start with the light: golden-hour sun, morning haze, the way a surface catches a highlight. Then I go after the details: the label on the pack, the weave of a jacket, the way water sits on paint.
On a real shoot, the perfect light and the perfect moment take planning and a fair share of luck. Here, they are a decision. I can shape the light, the weather and every detail of the frame until it is exactly right, with a precision a camera alone rarely allows. One hero image or a full campaign, the standard is the same: it has to look like it belongs to your brand.
Have a product, a launch or a campaign in mind?
Send me a link to your brand or product and I'll tell you honestly what I'd make.
Contact
Email meWebsite · studiolab.online